Sam Merritt – Finance Director

Sam is a CIMA-qualified finance professional with extensive experience across professional services, consultancy and high-growth businesses. He brings a strong background in financial leadership, commercial decision-making and performance improvement, with particular expertise in management reporting, forecasting, budgeting, cash flow management and financial modelling.

Before joining Fulcrum Care, Sam held senior finance roles including Group Financial Controller at Channel 3 Consulting, where he oversaw the organisation’s financial operations and supported a private equity-backed management buyout. His experience also includes leading financial transformation, improving management information and reporting, supporting system implementation and working with senior stakeholders to strengthen commercial performance.

At Fulcrum Care, as Finance Director, Sam leads the organisation’s financial strategy, reporting and controls. He plays an important role in maintaining strong financial oversight and supporting sustainable growth through informed, commercially focused decision-making.